Now that you have done your research and invented the recipe for your new restaurant, which is the type of cuisine, menus, name, position, etc., it is time to consider how the IT market. Yes, there is more to do, because there is no such thing as "cook and will." They have already made a big and important investment in your company, to build your customer base has come after. Marketing is now sous-chef for the management of future success.
For yourWe consider the following basic ingredients for the marketing of small businesses, with the goal of the effort, as lean as possible and desirable.
Pantry basics of marketing
Presentation
You already know that the presentation of food is important (at least we hope you know that). It 'also important in the rule. The food is so competitive and the failure rate is so high that no owner can afford the opportunity to see increase their chances of success.Settings appeal naming and logo design, the team cook and cook, storefront door to door, desk, floor plan, seating and table, menu, attire and attitude of the staff, the atmosphere around the music and presentation on creation of the cache for your restaurant.
Create a Web page
Consider your site in the kitchen, the hub for all your marketing efforts. Here you can store all your important information. And 'your field of branding. It should not be difficult to place, you candevelop additional content over time. But make sure you follow the basic pages: Home, About, menus, contact. Making more functional accept online bookings will also help them serve you well. Incorporates the right keywords for the facility and then building visible. The personality, the layout, images, and copy of the site should include the experience of cooking for your restaurant. There's more to the development of a website, but this is a topic for another article.
Start with Free MarketingOpportunity
Take advantage of free marketing opportunities that complement your restaurant and target customers. Cover all the bases before starting cash for the paid options.
Online Directories
Once the restaurant and the site is done, after your company find all the information on the free on-line catalog. Add any contact information including website addresses, restaurants and e-mail. Include a brief description of yourKitchen, menus, recipes star (if you have one), hours of operation. FYI, many online directories a map of the street and house number, so you use it. A simple online search for "restaurant directory" you can not be more specific option in the list of results.
Online local search engines
It 'a real growth spurt in local search engines have options, so use this opportunity with a free list. Yahoo Local, Google Local, Yelp and have only a yellowpages.comto reach some of the ways to score in your area.
Online social networks
You can, build your network and post free on this site. Objectives such as social networks move from a marketing point of view, and manage in terms of time, you should check to see how well each works specifically for you. You can then assess whether a paid advertisement in any sense for your restaurant. Facebook, Twitter, Yelp and Foursquare are some examples of social sites.
Marketing paidOptions There are so many options you have to pay in terms of marketing. These possibilities are limited only by budget, which limits the impact profit margin. So wise, how and where to apply your money. Take the time to start evaluating your options and then build your program.
Local Community Outreach
There are many ways to reach potential local customers. Local advertising opportunities in many forms, below are some examples. What do you think is becauseprecisely the kind of restaurant, and guests you are targeting. Take time for each of your opinion and how you all have chosen to work together to create a pooled analysis of return:
- Newspapers print and online publications of the Community
- Telephone
- Sponsorship of events and participation
- Cinema Spot
- Co-op advertising with other dealers
- Outdoor advertising billboards on the side of the street benches
- NeighborhoodMarketing Packages coupon (such as Valpak)
- View Cart
- Welcome Wagon
- School team and other sporting event advertising
Online advertising fee
The options seem almost endless, with paid online advertising. The odds are high that the calls from representatives of more than happy to take your money, often without the ability or the desire, the desire to demonstrate the return on investment will be bombed. Make them do their job to alert you to what you sell to get for your money. Learn howThe results are recorded and reported. If you like what is offered, you can counter with a certain amount of time and resources to provide the test results, written with the understanding that any remaining amount refunded in full if you are not an attempt not yet been met.
Mobile Marketing
The current wave of advertising trends in mobile marketing. These services allow restaurants to reach customers with an amuse-bouche, such as the ability to make reservations,to receive specials of the day or the other, local pick-up orders, and other live entertainment events and much more. Only search options suppliers and their credentials before the application, be clear on all costs. Tie this function / offer in all your promotions.
General Recommendations: Feel free to seller non-invasive, no verifiable data that can be said to support their claims. Never make an impulse purchase marketing. Remember that repetitioncounts. Once the advertising buys rare, if ever paid, even if the price is attractive distractedly.
Dessert
When dessert is the culmination of a great meal, catering to customers lights, pervasive and positive word-of-mouth for marketing. There are many recipes (art and science) to create a successful marketing, because it is good food. Create a marketing program that would be so much experience of the customer to lunch. Make it something you like.
